Best and Worst Examples: Your website is the first contact a potential client may have with your company or organization in the modern world. The right construction of a website can prove to be an influential way in which new clients can be obtained, the leads converted and brand trust gained. However, negative deficits arising from an improperly designed website will increase traffic and negatively impact your reputation.
There is one thing that unites us at Web Solve Tech: passion for creating easy-to-navigate websites that are productive in marketing. We will look at some of the workable strategies and some mistakes or drawbacks expected to be made while planning for a website to avoid making a failure rather than a success story website.
Best and Worst Examples Practices in Website Planning
- Define Your Goals and Target Audience:
If you are planning on constructing your website, it is crucial to spend some time on the definition of site objectives. Do you want visitors to read information and leave your site or do you want them to interact with your site in various other ways? What do you want them to do next? At least you want them to join your mailing list, buy a product or enquire about your services. Once you understand your objectives, you can then define your clientele market or target market. What target audience is the website geared toward? Knowing your target audience will enable you to come up with content of the site and how the website looks.
- Plan Your Website Structure:
After determining the desires of your website, and to whom the site is aimed at, you can begin to set out the format of the site. This involves developing a sitemap with the page structure and their connectivity during the website design. An organized website is one that takes the users through various webs and pages then directs them where to find the information they need.
- Content is King:
Website’s content is one of the primary features which targets the audience and can make the difference in their choices. Your content is information that is quality, useful, and suitable for the intended viewers of ads. It should also be compatible with most popular search engines so that those who may want to make a purchase or seek some information, can locate your website easily.
- Focus on User Experience (UX):
It should be easy to find what one is looking for and very uncomfortable to navigate around the website. It should take the visitors minimum time in order to search for the information they want to find on the site. This means it is free from grammatical errors, jargons and punctualism, easy to navigate and optimized for mobile devices.
- Prioritize Website Speed:
Everyone hates slow and none-responsive websites. Today, having a website with slow loading times is completely out of the question as people expect a page to load as soon as they click on the link. The problem of slow speed also contributes to the high bounce rate which is the percentage of the people leaving your site after only one page view and it also reduces your SEO ranking.
- Invest in High-Quality Design:
The look and feel of a website and the way through which it has been built is crucial for any site. First of all, a website has to be nice to the eyes; the design of the website has to capture the attention of the clients as soon as they look at it. It laid down also that it should ideally be easy to navigate and use.
- Search Engine Optimization (SEO):
SEO is one of the digital marketing techniques used in the enhancement of organization websites with the aim of getting a higher position when the users conduct searches on the internet. SEO can be affected by a range of things, for instance, the keywords that you input on your website, the kind of content that you have, and the back links from other web pages.
Worst Practices in Website Planning
Skipping the Planning Stage:
Among all the flaws in time management, perhaps the most dangerous one is the lack of successful planning at all. If you do not have a plan, your website can be cluttered, confusing, and will not be fitting to gain the objectives set out for the site.
Ignoring Your Target Audience:
It is very important to note that your website has to be constructed with the viewer in mind and not yourself. But here’s the thing, if you do not know who exactly your audience is, your website will not be effective.
Poor Content Quality:
Low quality and thin content will not make the visitors interested or help you reach your targeted objectives. Aim at providing your viewers with useful and relevant information and write in a professional and comprehensible manner.
Neglecting Mobile Optimization:
Increasing numbers of people are navigating the web on their mobile phones and tablets. Having a website that is not mobile-friendly means you are essentially leaving half your potential audience on the table.
Using Flash or Other Outdated Technologies:
Flash and other similar tools are outdated and interfere with the speed of your Web site and some users may have a problem opening it. Do not allow yourself to use cutting edge web technologies which may not be compatible with all devices.
Cluttered Design:
Cluttered website is a site full of irrelevant material and tends to distract the users. Minimize the clutter with clean simple design and put significant efforts into finding great visuals.
Ignoring Analytics:
Web analytics tools will help to capture details of how the website visitors are using the website. This means that through monitoring and analyzing the traffic and the activities of the users to the website, one can be in a better position to see that the website be enhanced in certain ways.
Not Having a Call to Action (CTA):
Your website should provide the direction that needs to be traveled by the visitor. Common reasons for a Web contact can include requesting that people sign up to your email list, making a purchase, or contacting you for more information, each of which should have an explicit call to action (CTA).
Forgetting About Security:
Security of websites is crucial for several reasons as far as the information of visitors and reputation of a business is concerned. Ensure that your website is protected from hackers and that you are not vulnerable to hacks and incidences of data theft.