So, you have come to the world of SEO (Search Engine Optimization)! It is very important for any business to have a good online presence in the present world. Search engine optimization (SEO) ensures that your website appears higher on the search engine results pages (SERPs) and is thus more likely to be noticed by prospective clients. However, how do search engines comprehend what your website is all about? However, that is where keywords come in! ( SEO Keywords With Examples )
Search terms are phrases that are used by people in order to look for information on the internet. To make your website appear to the search engine for certain queries, you should ensure that you have included some keywords in your website content.
This guide will aim at explaining all the various forms of keywords that can be used in the SEO strategy with a view of making the explanation easier to understand.
Understanding Keyword Types
There are several methods of clustering keywords and each method has its own strengths and weaknesses. Let’s delve into the most common ones:Let’s delve into the most common ones:
- By Length: Short-tail vs. Long-tail Keywords
- Short-tail keywords: These are typically short phrases or single words with high search volume but also high competition.
Examples: “laptop,” “dress,” “mobile phone.” - Long-tail keywords: These are longer, more specific phrases with lower search volume but also lower competition.
Examples: “best budget laptops for students in India,” “party dresses for women online India,” and “best mobile phone camera under 20000.”
Choosing the right fit: However, short-tail keywords are more general and therefore it is harder to rank for them. Although relative to the first, long-tailed keywords are less common, they target a niche audience and are easier to optimize.
- By User Intent: Understanding Search Goals
Keywords can also be categorized based on the user’s intent behind the search.
Here are the main types:
- Informational keywords: It means people are looking for something and want to find it or get more information about it.
Examples: “how to change a car tire,” “benefits of using a credit card,” “best places to visit in Goa.” - Navigational keywords: Users are looking for a specific website or webpage.
Examples: “YouTube [YouTube],” “Amazon India https://www.amazon.in/,” “Career Boss Institute website.” - Transactional keywords: Users are ready to make a purchase or take action.
Examples: “buy movie tickets online,” “order pizza near me,” “book a flight to Delhi.”
Optimizing for intent: It is therefore important to understand the exact request made by the user in order to create content that arises a response to that request. It makes using the website easier and in turn raises the probability of users doing the intended functions such as buying products or making subscriptions.
- By Location: Targeting Your Local Audience
- Geo-targeted keywords: These keywords include the use of geographically specific terms aimed at boosting the results of locally oriented searches.
Examples: “best restaurants in Mumbai,” “digital marketing course in Delhi,” “yoga classes near me.”
Location matters: If your business has a physical presence or caters to a specific location, using geo-targeted keywords can significantly boost your local SEO efforts.
- Other Keyword Considerations
Here are some additional keyword types to keep in mind:
- Product-defining keywords: These keywords directly relate to the products or services you offer.
Examples: “running shoes for men,” “SEO services for small businesses,” “language learning app.” - Customer-defining keywords: These keywords are the benefit-oriented or pain-oriented and define the needs of a specific public.
Examples: “weight loss tips,” “improve public speaking skills,” “financial planning for beginners.” - LSI Keywords (Latent Semantic Indexing): It is composed of terms that are related and equivalent words which are used by search engines to better interpret your content. Although they are not directly keywords themself, the use of LSIs does allow search engines to better understand the general concept of the webpage in question.
Finding the Perfect Keywords: Essential Tools and Techniques
If you already understand these various categories of keywords or key phrases, then how do you determine which keywords suit your website?
Here are some helpful tips:
- Keyword research tools: Some practical tools like Google Keyword Planner, SEMrush, and Ahrefs can help you find keywords, estimate their traffic, and competitors.
- Competitor analysis: Take a look at keywords that your competitors occupy. This could help you understand which keywords your targeted audience is most likely to search for.
- Answer the People Also Ask (PAA) box questions: Google’s PAA box displays frequently asked questions related to a search query. Answering these questions in your content can target relevant long-tail keywords.
Conclusion
Using relevant and appropriate keywords is also helpful in increasing the ranking of your website and getting more visits naturally. This can be beneficial if you are looking for new readers who may be interested in your business. For example, if someone operates a business related to a digital marketing course near me, contact customers near you.